Toronto tourism is in great shape! And that is fabulous news for the 100,000 people who work in the industry. In 2007:

Tourism Toronto’s active sales programs in the U.K., Mexico, and China are clearly delivering results. Internationally we are also trying to attract tourists from Germany, South Korea, and Japan. Realizing the importance of attractive high value travelers to the city, Toronto recently opened its first overseas sales office in London, U.K. as the hub for its international initiatives. This will complement the offices in Washington, D.C. and Chicago in the U.S., as well as the office in our nation’s capital, Ottawa.

Toronto’s meeting and convention business is experiencing unprecedented growth with 470,000 future room nights already booked – 46 future meetings with more than 1,000 room nights each – which is estimated to produce more than 250 million dollars in visitor spending.

These statistics are very impressive given that the analysts were predicting that the strong Canadian dollar and the new passport regulations would have dire effects on our tourism industry. The world is gradually finding what we all already know – that Toronto is a fabulous world class city!