When was the last time that you got anything free at the movies, least of the popcorn that keeps increasing in price and will soon cost the same as an admission ticket? For a limited time only you will be able get a free small popcorn with your movie ticket. This is a limited time promotion in conjunction with the opening of the new AMC cinemas at Yonge & Dundas. From March 28 – April 24 with every ticket purchased at the AMC Yonge & Dundas 24 you will receive one small popcorn free.

On Friday, March 28th the movie complex officially opened at the Toronto Life Square which is located at the northeast corner of Yonge & Dundas. It is Toronto’s first all-digital movie theatre complex and is being touted as a state-of-the-art facility. Featuring 24 theatres, ranging in size from 125 – 456 seats on 2 floors, its décor in the main lobby celebrates Hollywood stars on large murals. However, the digital projection – Sony’s SXRD 4K digital projectors – are supposed to provide images that are four times the resolution of HDTV, and deliver distortion free audio and video.

In addition to the theatres in the AMC complex, there will be retail stores and restaurants. And on weekdays from 8:00 AM – 1:00 PM half of the theatres will be used as lecture halls for Ryerson University. It is anticipated that this movie theatre complex will help to revitalize the area which has for years been riddled with crime and drugs. Do you think that the area will become revitalized as a result or will people choose to stay away because of the high crime rate in the area?